The protein cookie market is estimated to be valued at US$ 30.12 Bn in 2022 and is expected to exhibit a CAGR of 5.94% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview: Protein cookies are snacks formulated with high protein content, usually made from whey, casein, soy, or plant-based proteins. They come in different flavors like chocolate chip, peanut butter, oatmeal raisin and provide sustained energy to body due to elevated protein content. The cookies support building and maintaining muscles along with keeping hunger at bay for long hours, making them an ideal choice for people with active lifestyles and on-the-go food habits. Market Dynamics: Increasing adoption of on-the-go snacking habits among millennial population around the world is a key factor propelling growth of protein cookie market. The cookies provide convenience of snacking even while being mobile. Additionally, rising health consciousness among masses regarding nutrition intake is augmenting demand for protein enriched foods including protein cookies. With growing trends of veganism and gluten-free diets, plant-based and gluten-free protein cookie variants by leading players are further boosting Protein Cookie Market popularity. Additionally, continuous new product launches coupled with innovative ingredients and flavors by manufacturers are augmenting market presence. SWOT Analysis Strength: Protein cookie market is experiencing high demand due to increasing health consciousness. The protein cookie contains high nutritional value and tastes like a regular cookie. It helps to build muscle and lose weight. The market offers various flavors and ingredients options to attract diverse consumer groups. Weakness: High cost of premium protein ingredients makes the product expensive. Dependency on few raw material suppliers can impact the supply chain. Opportunity: Growing popularity of on-the-go snacks provides an opportunity to launch protein cookies in convenient packaging. Increased spending on healthy snacks and focus on fitness among millennials and generation Z will boost market growth. Threats: Presence of substitute snacks such as protein bars, shakes pose competition. Stricter regulations over ingredients quality and labeling can negatively impact small players. Key Takeaways The global protein cookie market is expected to witness high growth, exhibiting a CAGR of 5.94% over the forecast period, due to increasing health consciousness. North America dominated the protein cookie market in 2022, accounting for over 30% of the global market share. Factors such as growing awareness about fitness, diet, and various health benefits associated with protein foods drive the regional market. Regional analysis Asia Pacific is estimated to be the fastest growing market for protein cookies during the forecast period. This can be attributed to changing lifestyles, rising working population, and growing health & fitness trends in the region. Countries like China, India, and Japan are major revenue pockets in Asia Pacific protein cookie market. Key players Key players operating in the protein cookie market are Lenny & Larry's LLC, Quest Nutrition, Munk Pack, Justine’s Limited, NuGo Nutrition, No Cow LLC, Buff Bake, MuscleTech, Xterra Nutrition, and The Hershey Company. Brands introduce new flavors and customize products based on evolving consumer demands. They also focus on clean label and transparency over ingredients. Read More : https://www.ukwebwire.com/protein-cookie-market-growth-analysis-demand/
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